Building an Enduring Corporate Vision

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This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own.

This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision:

• Core Ideology. The Core Ideology defines a company's timeless character--it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose.
  
  
• Envisioned Future. The Envisioned Future is comprised of Big, Hairy, Audacious Goals (BHAGs) and a Vivid Description of what it will be like to achieve those BHAGs.
  

A company's Core Ideology and Envisioned Future are two distinct concepts. A BHAG is a clearly articulated goal that takes 10 to 30 years to reach--whereas our Core Purpose can never be completed.

In this presentation, we break down the process of constructing a company's vision in detail. PowerPoint templates are also included for you to use in your own analyses and presentations.

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Slides (including separators): 45

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