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The PowerPoint presentation was very helpful and educational. The excel workbook really made my job easier and expedited my project progress.
– Market Development Manager, Chemicals Industry, purchased Pricing Strategy Toolkit (with Excel Model)

These templates make it easy to construct an approach to a problem. They allow you to step through a process to put forward options for resolution. I highly recommend them to others to shorten your presentation build time.

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Omnichannel Marketing

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This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own.

In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences.

Omnichannel Marketing allows brand manufacturers and retailers a holistic approach to reaching customers with a more integrated message. This is an opportunity to reimagine the consumer and shopper experience across all touch points, while delivering a higher ROI on the marketing spend. To adopt Omnichannel Marketing, we need to shift our Marketing Model, as consumer insights, content publishing, and digital platforms (e.g. mobile, social, e-commerce) have grown in importance for brand manufacturers and retailers. The customer journey is typically fragmented across many content sites and mobile apps--with the quality of experience varying at each touchpoint and provider.

To develop a true Omnichannel Marketing strategy, we need to build out a winning capabilities system. There are 5 core capabilities needed to succeed at Omnichannel Marketing:

1. Sophisticated Insights
2. Content Marketing
3. Integrated Data & Analytics
4. Agile Development
5. Integrated Partner Ecosystem

This deck also includes templates for you to use in your own business presentations.

The information in this presentation is largely based on the thought leadership of global strategy consulting firm, Booz&Co.


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  • Fully editable in PowerPoint
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